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About Sedric

Sedric Hill draws from 25 years of experience where he has cultivated his business knowledge into advanced business acumen and know-how. Sedric's carrer spans over two decades and includes roles in leadership, sales, senior management, and coaching and is marked by a distinguished record of success which inResized SBHcludes over 20 President’s Club awards and other high honors.

Sedric has held a myriad of leadership roles in Fortune 500 companies including; Pitney Bowes (retired), McKesson Corporation, and Neopost/Hasler.

In 2009, Sedric co-founded Sales Development &Performance as a platform to expand his work beyond a single corporation. In 2017, Sedric formed Sedric Hill Consulting to add a focus on providing business consulting, digital marketing, and coaching to small business owners and Nonprofit leaders.

Sedric's innovative Video Interactive Practice™ (VIP) and sales brain trainers are shifting the paradigm in today's training. Sedric is a best-selling author for his first book: Expert Selling: A Blueprint to Accelerate Sales Excellence (2016 Morgan James Publishing). Sedric holds a Bachelor of Arts degree in Marketing from Texas Southern University. He serves his community as program director at COR Community Development Corporation, and is a member of the Association for Talent Development (ATD).

 

 

 Sedric's corporate career includes stints with the following Fortune 500 companies:

 

         PB

                                        neopost       

   haslericon              

           

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 The Thinking Behind SHC

Consider this thought experiment...What if you were in New York City and someone said to you: "I will give you $1 million dollars to get into your car and drive to Los Angeles right now!" After confirming that in fact you will receive the money, you would probably start improvising and trying to figure out how to get to LA by driving westbound. This is similar to the path to sales success (or lack thereof) that most business professionals experience over their career... Sort of moseying along in the "general" direction of achieving their income goals, but because there is no clear path, there are many wrong turns and dead ends that make the journey long and frustrating.

Now let's flip the script... say you were asked to drive from New York to LA, and specifcally to the Hollywood Bowl arena... but instead of just driving westbound, you were given a GPS with the address and specific geo coordinates of the Hollywood Bowl already programmed in! Obviously, the journey would go much more efficiently AND you would reach your destination faster by eliminating all the wrong turns and dead ends. 

You guessed it, SHC is your GPS - let us guide you to the road to success. 


In 2009, Sedric co-founded Sales Development & Performance, LLC (SD&P) in order to provide a platform to expand his work beyond a single corporation.

In 2016, Sedric formed Sedric Hill Consulting to add a focus on providing consulting, coaching and training to small business owners, churches and non-profits.

Sedric's innovative Video Interactive Practice™ (VIP) sales brain trainer app is helping to shift the paradigm in today's training. Sedric is a best-selling author of the book: Expert Selling: A Blueprint to Accelerate Sales Excellence (2016 Morgan James Publishing). Sedric holds a bachelor’s degree in Marketing from Texas Southern University. He serves a program director at COR Community Development Corporation, and is a member of the Orange County Association for Talent Development (ATD).   

Mission

Our mission is to engineer the development of superior skill and performance by providing innovative insights and learning solutions to organizations of all sizes.
 
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Our Approach

At SD&P, we focus on you and your team's performance goals. Our aim is to drive skills to the next level, and do it more quickly. We recognize that many of our clients are looking for the optimum way to achieve measurable business results without sacrificing valuable selling time.

Traditional training approaches tend to focus on whole-task instruction which involves many hours and days out of the field. Whole-task training attempts to transfer complex behavioral skills to learners-often without enough practice time and support to master the skills. The bottom line is that most trainng has a low cost-benefit analysis and doesn't give advanced salespeople the skills they need to move to the top levels of performance.
 
SD&P employs a systematic learning approach that drives implicit learning and the mission-critical sub-skills that are most responsible for expert performance. Moreover, this innovative learning method does not require time away from your territory or workplace.
 
Our Sales Brain Trainer learning solutions:
 
Performance-Based Learning activities involve learning through routine work.
 
Video Interactive Practice Implicit Learning Apps feature on-demand brain training that improves cognitive skills and can be accessed from any internet device anywhere, anytime 24/7.
 
PBL and VIP draws from empirical research on expert performance and deliberate practice training concepts.

The Thinking Behind SD&P

SD&P development programs drive performance for sales professionals and sales businesses. Our programs are based on the groundbreaking work of Dr. K. Anders Ericsson, a psychology scholar who is a professor at Florida State University. His research on the acquisition of expert (superior) performance over the last 20 years has provided valuable insights to many of the “secrets” of superior performance.

Read more …The Thinking Behind SD&P

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Part of the the Sales Blueprint method includes development. This includes our website! This section is currently being developed. Please try again soon.

Community

Pro Bono "Free" Sales Seminars. 

This program is currently under development, please check back soon.

Transform Your Performance Into “Superior Performance”

 

Traditional training is typically focused on delivering "one size fits all" content to students. As a result, performance is rarely improved and "superior" performance is not even on the radar! Enter the innovative Sales Blueprint™ system... training is transformed into performance results through a unique researched-based training method called deliberate practice.  

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 The role of VIP™ in training...                                                                
                                                                   
Video Interactive Practice™ (VIP) is a unique skill practice and coaching methodology that leverages everyday online technologies such as webcams and Youtube to enable deliberate practice training activities. 
 
 
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Read more …Transform Your Performance Into “Superior Performance”